Episode 20: The Importance of Youth in Golf and in Business | Jay Miller from Golf Card International

Jay Miller loves the game of golf.  He's passionate and has great ideas on how to grow the game for the future.  A big push Jay says that needs to be made in golf is to encourage more young people to take up the game.  By giving youth golfers more opportunities, Jay says, we can help grow the game. Attracting the youth is also valuable in business because in order to maintain the longevity of a business you have to be willing to attract younger generations that will one day fill the role of different age groups.  By learning how to build a business focusing on the youth, we can help build better businesses overall.

Jay Miller was the past President of the California Golf Course Owner's Association, Founder and past-CEO of one of the most successful non-profit golf foundations in America,past General Manager of the National Golf Course of the Year, Golfer's Association's "Man of the Year" and is currently the Director of Business Development for Golf Card International and Fairway Rewards.

In certain businesses, it becomes critical for the success of the business to invest in the younger generation to develop a love and appreciation for the service or product a company provides.  Golf is a perfect example of this.  Many golf course owners cater to the needs of the older generation of golfers because they are investing more time, energy and money in the golf than the younger generation ever would, but not promoting the game to the younger generation would be to the detriment of the game of golf.  If young children don't get involved in the game at an early age than it is more unlikely that they will become players in the future.  If the game of golf is going to grow we need to focus on encouraging and enticing younger golfers to take up the game.  Jay Miller discusses how important getting youth involved in the game really is.