Jeff Krantz is helping build better businesses and better sales processes for businesses across the country.  In this episode of the Defining Success Podcast, Jeff Krantz shares his expertise on developing a unique selling proposition and how you can use that to differentiate yourself in the marketplace and have your potential customers take notice.

Jeff Krantz lives each day with a deep sense of purpose. He integrates his contagious enthusiasm for sales performance with his experience of consulting Fortune 500 companies to deliver world-class training programs. His unique speaking and training style is not only fun and entertaining but is also saturated with proven strategies that send the participants of his seminars and keynotes away with far more than they expected.

Creating your unique selling proposition is essential for the growth of your business.  Many failing businesses don't know what it is that they can uniquely offer to their customers.  And the ones who are the most successful are the ones that understand their unique selling proposition and apply it to their business.

In Episode 55 of the Defining Success Podcast we revisit the episode we did with Charlotte Clary of Ice Chips Candy and share what it means to have an entrepreneurial mindset.

Entrepreneurs continually take risks and fail but are able to sustain themselves while working to find businesses or products that help make them successful.  The best entrepreneurs fail and fail often, but they always learn from their mistakes and work hard to make better business decisions and implement systems that will help them become more successful.

We analyze the difference between being an entrepreneur and an employee in an article titled, Do You Have an Entrepreneurial Mindset or an Employee Mindset on the Welborn Media website.

Listen to Episode 55 of the Defining Success Podcast to learn what it takes to have an entrepreneurial mindset.

Shelly Ehler is the passionate and inspiring owner of the ShowNo Towel. In her interview Shelly shares the lessons she has learned through her journey as an entrepreneur and how these have impacted her and continue to foster success in other professional and personal aspects of her life. She often refers to this internal guiding compass as the ‘Little Voice Within’.

Shelly’s product the ShowNo Towel has been featured on the Today show and on the hit T.V. show Shark Tank. Shelly created the ShowNo Towel after experiencing a frustrating situation with her children at the community pool. The task of tending to a tantrum, while protecting both of her sons from the elements and maintaining their privacy culminated into a daunting task. It was also this moment that served as a catalyst for a brilliant concept. That night Shelley received an epiphany to create the ShowNo towel.

Learn how the little voice within can help drive you to make great business decisions.  Learn from Shelly and how she built her business, ShowNo Towels, and how she's grown that business since appearing on ABC's hit TV show, Shark Tank.

Today, personal branding is extremely important for anyone looking to become successful.  Communicating your value and what you can bring to others through your online presence is critical toward building your online reputation and making a difference.

In Episode 53 of the Defining Success Podcast we discuss how you can build your personal brand and how you can use your personal brand to achieve your goals.  Our economy has changed and personal branding has become a huge component for people who are looking to make a name for themselves.

Episode 53 fo the Defining Success Podcast is about personal branding and how you can build a strong personal brand which will help you in your career, your relationships and your life.  Learn how important it is to build a strong personal brand and excel in today's economy.